Posted on March 02, 2022
Chances are, at some point you’ve run into a family member or friend musing about life as a professional photographer and trying to get a fledgling photography business off the ground. Maybe they’ve even offered to take your images for free to build up their portfolio. The offer can definitely be tempting, but is it worth it?
Photography is an art form, just like painting and sculpture. It requires training, skill and knowledge to do well. When it comes to photos of you and your brand, you don’t want an amateur creating your your image. You want someone who knows how to translate your brand into a visual language people admire.
A professional photographer brings years of training at university and/or an apprenticeship in photography to your session. They know everything about lighting, set design, cameras, production and visual communication. They know how to make use of every setting to create the best possible images for you. Experienced pros can make adjustments as they go, ensuring they can adjust to unexpected changes on set so they don’t miss a single shot. Your friend or family member may have a professional camera, but if they don’t know to use it, chances are you won’t get the images you want.
Some people use generic stock photography to represent their brand, but does it? As a result, you may have tons of cheap photos that mislead your customers and leave with a bad feeling. Worse, your own talented people and services aren’t represented.
By hiring a professional photographer you get quality images, and it enables you to actually feature your products, services, employees, and happy customers in the photos. A talented photographer know how to produce the photo shoot and create images that show your personality. Taking the responsibility of producing photography off your plate lets you actually be productive and enjoy the moment. The result is a content library of on-brand images that will promote you for years to come.
Anyone can send over some snap shots, but professional photographers do a ton of work to polish the photos after your photo session. They have the software, calibrated equipment and skill to edit your photos and create images to power your business into the future. You definitely don’t want someone who’s still figuring out Photoshop or playing with Lightroom sliders to edit your valuable images. It takes a professional eye to know just how to make each shot a masterpiece that blends seamlessly into your brand image.
We all have cameras on our phones, and you probably take pictures all the time. Isn’t it amazing that we always have the technology to capture the events in our lives? But when you want images to inspire your audience and engage them with your brand, a professional photographer is the only way to go. While it’s important to capture the everyday moments, it’s also important to have hero images that become icons of your brand. Photos that people can look back on years later and remember with a smile – proud that they were a part of it.
A friend or family member who offers to shoot some photos is usually trying to get in some practice or start their portfolio. A professional, however, is genuinely invested in your satisfaction with your images. This isn’t a side hustle for them – it’s their career. They’ve trained for years, honing their lighting, shooting and editing skills. As entrepreneurs, they understand your deadlines, that you work hard for your business, and that your in it for the long haul so they do what it takes to make their clients happy. A professional photographer understands the importance of being part of a team and ensuring everyone’s thrilled with the results.
Original article: https://www.brettgilmour.com/8-reasons-to-hire-a-professional-photographer/#:~:text=By%20hiring%20a%20professional%20photographer,images%20that%20show%20your%20personality.
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